StratCom
Social media has been used increasingly to support military actions. Recent conflicts have demonstrated that the fight for hearts and minds is as important as kinetic activity, and social media plays a crucial role in this process. Both state and non-state actors effectively exploit social media to gain support for their actions, recruit new members, deceive and intimidate the adversary, and even use it for traditional military activities such as intelligence collection or command and control. Given these conditions, the NATO Strategic Communication Centre of Excellence (NATO StratCom COE) was tasked to conduct a study on how social media can be used as a weapon of hybrid warfare.